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Stop Superbugs

 
 

What was the challenge?

The rise and spread of drug resistant infections is one of the most pressing global health emergencies. Antibiotics have been a vital tool in modern medicine saving hundreds of millions of lives, but their overuse and misuse has created unintended consequences with many antibiotic drugs now completely ineffective. According to the World Health Organisation we may now be entering a post-antibiotic era when simple, previously treatable bacterial infections can kill us.

We were commissioned by Wellcome Trust to design and deliver an innovative and exciting workshop at the One Young World Annual Summit that could bring to life the global threat of drug resistant infections - and the role we can all play in tackling it, in order to raise awareness and create advocates for change among socially engaged and influential young leaders from 180+ countries around the world.

 
 

What did we do?

We created a one hour session that brought the topic to life in tangible, intriguing and active ways to build visceral connection and then moved into a series of fast-paced activities to inspire action and advocacy. Knowing that attendees would be from multiple countries with a likely range of levels of understanding and experience in the topic, we developed a series of routes through the issue that would enable a sense of connection and build knowledge no matter the individual's starting point.

Attendees began by immersing themselves in four scenarios that set the urgency and explored the issue of resistance from multiple lenses in order to better understand what the misuse and overuse of antibiotics means for us as individuals, how it spreads through the food and agriculture systems, and the impact on a societal level.

We created short films with experts working both in antibiotic development and in Wellcome’s Drug Resistant Infections team that framed the positive action that can be taken by individuals and society as a whole in order to inspire attendees, and then facilitated group activities with a range of resources we designed to connect the issue into their own areas of expertise – identifying key players within their worlds and the possible actions they could take to make change.

 
 

The workshop culminated in a call to action where attendees made use of our specially designed poster toolkit to create bold typographic placards about the change they wanted to see. A variety of elements from the workshop were available for people to take away with them after.

The workshop was very well received and feedback showed that as a result attendees now felt inspired to both make personal changes and to call for wider organisational and societal changes as a result.